ABOUT.

Chloe (illustrator behind the pseudonym ‘See Aiche’) left a career in the fashion industry in 2021 because she woke up one day and knew it was time to do her own thing. She had no real plan - just an undeniable call that she wanted to start the big business she had always dreamed of running (which was in the vague form of a tequila company at the time), and so took a leap out of the known and into the ether.

In the interim, people started to hit her up for some of her doodles and she believed it would keep her busy while she figured out her next moves, but quickly, the drawings were gaining traction and fast drawing in diverse, wonderful, interesting, engaged clients. A consistent current of demand caused the pseudonym ‘See Aiche’ to transpire as the big move itself she thought she was plotting and in less than a year, she was doing it full time. And it hasn’t stopped evolving since...

And life hasn’t stopped evolving since. And the world hasn’t stopped evolving since. And as the journey has developed, it has been a joy to show up to the world and serve more meaningfully through this unplanned path. Chloe is currently residing in Paris where she is delving into her craft in a Masters of Fine Arts. So there you go. Go where you feel called, put love into everything you do no matter if it’s for 1 person or 1M and when you know in your heart something is right, don’t explain yourself to anyone (not even yourself). Tomorrow is not promised to anyone. “If you genuinely have something to say, there are people who genuinely need to hear it “ (Arnold Patent).

Bisous Bisous x x

PS. it’s pronounced ‘C - H ‘ x x